The Weight of the Organizational Pyramid
We all know how organization charts work. At the top is the CEO. Below him are the C Suite officers, usually the COO, the CFO, the CIO, the CMO or VP-Marketing (or, sometimes, the VP-Sales and...
View ArticleCAM’s Blog’s Best of 2013
In case you’ve missed them, here are some of CAM’s most popular blog posts of 2013: The Law of Unintended Consequences The Dark Side of Branding and Name Recognition Common Wisdom or Common Sense?...
View ArticleWill Mechanization Replace Marketers?
This question keeps coming up: in blogs, in tweets, in LinkedIn discussions, in so-called academic papers. I guess the answer depends on what you think marketing is. If you define marketing as a...
View ArticleHow to Shoot Yourself in the Foot with Social Media
I am constantly bemused by how people can’t seem to get the ground rules of social media. They really aren’t all that difficult. At the most basic level, they come down to good manners and courtesy....
View ArticleMarket Space vs. Market Place
Marketers are endlessly inventive when it comes to creating jargon and sub-specialties. I was particularly impressed recently to find that “market space” is no longer synonymous with “market place.”...
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